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Marketing Automation Analyst

EF Education First Gruppe

This is a Full-time position in Vancouver, BC posted November 23, 2022.

EF Educational Tours, Canada Toronto Hybrid
– In office min.

3-days per week Do you understand marketing automation and get excited about analyzing and segmenting data ?

Are you familiar with Adobe Campaign, Marketing Cloud or similar tools?

Do you want to join a dynamic, fast paced team challenging the landscape of traditional marketing?

As a Marketing Automation Analyst at EF Tours Canada , you will play a key role in growing our email database, understanding our customer data, and allowing us to reach our audiences in new and innovative ways.

About the role: We are looking for someone who can get right into the details, from querying audience segments, to strategizing and advising on the best ways to reach those audiences, all the while adhering to CASL regulations.

You’ll work with cross functional team s to understand EF’s customer segments and leverage knowledge of automation best practices to create, execute, and track highly targeted multi-channel digital marketing, email marketing, and direct mail lead generation and nurture campaigns.

This role is ideal for someone with three to four years of analyst experience working with SQL and looking to grow as a technical marketer.

Responsibilities : Gain detailed knowledge of sales and marketing customer lifecycle and CRM data Maintain and optimize our email database Use SQL to explore EF’s customer data, troubleshoot potential data issues, and produce datasets and reports that are vital to business objectives Work with marketing stakeholders to understand lead generatio n and nurture campaign objectives and build highly targeted cross channel (email, digital , direct mail ) segmentation using SQL and our marketing automations tool Develop and maintain integrations among internal and external marketing systems (automation, analytics, digital channels) Provide technical and data support to design and execute A/B testing Identify opportunities to optimize existing campaigns as well develop reusable workflows templates, segments, and data filter s Adhere to and advise on CASL regulations D evelop and distribute reporting that includes strategic insights and recommendations based on campaign performance About You: Bachelor’s degree in quantitative discipline or relevant work experience Working knowledge of SQL is a must 3 years e xperience working with marketing automation tools (Adobe Campaign, Marketo , Salesforce Marketing Cloud, Eloqua) Self-directed with positive attitude to continuously improve the automation processes.

Inquisitive and keen to develop and implement new techniques and technologies to provide increased business benefits Strong collaborator, focused on the customer and business outcomes Excellent analytical and problem solving skills A desire to become a n expert who shares knowledge and is dedicated to help ing others Able to engage others, and can flex communication style for the audience E ntrepreneurial spirit and the ability to work in a fast paced environment Desire to learn new technical skills.

About EF Education First At EF we believe that the world is better when people try to understand one another.

Since 1965, we have helped millions of people see new places , experience new cultures, and learn new things about the world and about themselves.

Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education.

Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day.

EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more.

Learn more at https://www.ef.com .

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