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Digital Media Specialist

National Bank

This is a Contract position in Montreal, QC posted March 23, 2022.

Employee Status: Regular
Schedule: Full-time

With a career as Digital Media Specialist at National Bank, you will beresponsible for designing and managing campaigns for several business lines in order to increase National Bank product consideration and acquisition. Youwill support the media team with campaign launches, analyses, and project management. Youwill be the senior person in charge of planning and managing internal campaigns and expanding fee media on the Bank’s social media editorial calendar. This role requires operational and technical rigour and the ability to learn quickly about several media platforms.

Your mandate:

  • Work with a senior specialist to manage programmatic, paid-search, social, and trafficking campaigns which includes creating and posting the campaigns, identifying target audiences, doing creative updates, monitoring budgets, and optimizing the campaigns on a daily basis
  • Map the campaigns in the tracking tool, understand usage, and use the analytics platform to track campaign data improvements
  • Apply best media practices during all stages of the launch to ensure quality delivery and maximize performance
  • Produce performance reports and analyses for the campaigns for which they are responsible and to support the team
  • Receive requests for internal campaigns not managed by agencies (recruiting, events, branch openings, etc.): briefs, planning, posting online, optimizing, and performance reports
  • Independently manage the expansion of the editorial calendar, make budget allocation recommendations to the content team, monitor and report on performance
  • Be in charge of media for insurance campaigns managed internally: provide strategic and operational recommendations to meet objectives while following a profitable cost per lead, create, launch, and manage campaigns on several channels, monitor performance, and present it directly to the internal teams
  • Analyze market intelligence and keep abreast of media trends
  • Demonstrate critical thinking when receiving requests and briefs from the media team by communicating your point of view or asking questions, when necessary
  • Be strongly proactive with teams in promoting projects and campaigns that they have been mandated to carry out

Want to learn more about the position and/or projects? Feel free to contact the manager Élodie Roizot.


  • Cegep or Bachelor degree in a related field and at least 2 years of experience managing digital campaigns
  • Knowledge of Google Campaign Manager, Google Ads and Facebook Business Manager; essential
  • Operational and technical media savvy(analytical savvy, an asset)
  • Good listening skills, attention to detail, and proactive
  • Good written and verbal communication skills

Your benefits:

Upon hiring, you will be eligible for a wide range of benefits. In addition to competitive compensation, we offer attractive benefits for you and your family:

  • Health and wellness program, including many benefits
  • Flexible group insurance
  • Defined benefit pension plan
  • Employee Share Ownership Plan
  • Employee and family assistance program
  • Preferred banking services
  • Volunteer program
  • Telemedicine
  • Virtual sleep clinic

These are just a few of the many benefits we offer. We’ve rolled out a number of additional measures to ensure your health, safety and wellbeing during the pandemic.

We’re putting people first

We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples’ lives.

Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.

We want our recruitment process to be fully accessible. If you require accommodations, feel free to let us know during your first conversations with us.

We welcome all candidates! What can you bring to our team?

Ready to live your ambitions?


JobField: Web and Digital
Unposting Date: 2022-04-06
Job Number: WEB0004N
Posting Date: 2022-03-23